So the L'Oréal Lash Paradise mascara has been out for a good few months in the states and it finally launched in the UK, that being said the UK version is slightly different as a lot of them tend to be (packaging wise). Unlike the US version the UK version has more of a rose gold style packaging, rather than being pink and it is called "paradise extatic" and not "lash paradise". This particular mascara has been branded the drugstore equivalent to the ever so famous Better Than Sex mascara by Too Faced. The two products are super similar in packaging and the shaping of the wand, so i can see quite clearly where the dupe vibe comes from. This mascara is not a one or the other mascara, as it gives your lashes both volume and length in one and has a flake free formula that allows you to build it up to your desired effect, without clumping.
If you are curious about the other two new mascara releases by L'Oréal this year, then i did a full in-depth post talking all about lights, camera, lashes: drugstore mascaras and in this post i compare the two other releases to each other. Each of the three mascaras all cover different areas of what you might want in a mascara, such as curl/lift, spidery length or a multi-purpose volume and length. Yet again this is another down to personal preference situation, but for me personally i am really enjoying the new Paradise Extatic mascara as it does do both and is great for both top and bottom lashes and i am obsessed with how quick you can achieve the type of lash look you want. This mascara retails for £9.99 (usually £11.99) and is available at both boots in-store and online, as well as superdrug in-store and online.
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